Contributions of Diversification, Promotion, and R & D to the Value of Multiproduct Firms: A Tobin’s q Approach - Len M. Nichols with Mannuel Jose and Jerry L. Stevens
Journal Articles Monday, December 1st, 1986Nichols, L. “Contributions of Diversification, Promotion, and R & D to the Value of Multiproduct Firms: A Tobin’s q Approach,” Financial Management, v 15, #4 (Winter 1986, with Mannuel Jose and Jerry L. Stevens).